Common wisdom sets freelancers down a long path of specialisation; identify a niche, master it, and sell your services as an expert. Is it time to rethink? Does a freelancer with a broader range of capabilities have a better chance of surviving in the future?
In 2015, after more than a decade of freelancing, I went all-in on the startup I'd been working on during my spare time. Despite having worked for many startups as a freelancer I still faced quite a learning curve. Some long-standing beliefs had to be kicked to make the transition a success.